To break the hold of the US vs. Them mentality in politics, we’ve got to be able to spot the tactics used in political speech. Adjectives used in political speech are rarely used to offer insight into an issue, the intent usually being to promote an opinion.
It’s just simple marketing. Attach positive words with what you are promoting and repeat as often as possible. With enough positive or negative marketing , you’ll have others using similar adjectives to describe the products. The better the put-down, the more likely it will become a headline. Headlines are repeated without being read, and over time the opinion can turn into reality.
Political opinions are a mixture of marketing issues and parties at the same time.
Politicians X plan is intelligent, and its going to work. (agree with positive adjective – same team)
Politicians X plan is shockingly accurate, and its going to work. (agree with negative adjective – opposing team)
Politicians X plan is well-intentioned, and its not going to work. (disagree with positive adjective- same team)
Politicians X plan is extremist, and its not going to work. (disagree with negative adjective – opposing team)
None of the above statements are intended to sway the listener with supporting arguments or facts. The person isn’t trying to persuade with reason, but instead with simple positive and negative associations.
Another advantage to paying attention to the marketing adjectives is most people don’t come right out and announce their political affiliation, but the adjectives used offer insight into the political positions held by the speaker in relation to the subject.